How we do business at The Agency

The Osterman Team is part of The Agency. Our office is an independently owned and operated franchisee of The Agency Real Estate Franchising, LLC.

We keep a boutique approach: concierge-level service from the day you list to the day you close, with the attention of a full-time agent. Behind us is the knowledge and the resources of a larger team.

No two houses get the same marketing. Your house gets a custom brochure for qualified buyers, a video campaign built from the property footage, social posts and videos made for each platform, custom postcards for direct mail, and a listing sheet with the property details.

These are tangible touchpoints that leave an impression long after a buyer's first look at the house, and they let your property's own character show.

We use comparable sales, hyper-local feeder market trends, the price point and the details of your home to work out who is most likely to buy it. Then we build a plan to put the house in front of those buyers and their brokers.

Through our listing partner Properstar, your listing is syndicated to 70+ portals across 40+ countries (per The Agency's 2024 listing presentation), so it is in front of a wide audience of buyers and the agents who work with them.

The Agency's in-house media team places advertising across digital platforms, measures how it performs, and adjusts. Print ads go in the publications that suit the likely buyer, and The Agency's relationship with the real estate advertising team at RealForce helps with targeted placement.

We also share the house on The Agency's regional and global social accounts, choosing the platform, the timing and the content that fit your likely buyer.

We send a series of targeted "just listed" emails to brokers who have had recent sales in your area and at comparable prices, brokers who serve the feeder markets, our in-market contacts, active clients and past clients in our referral network.

Pricing is an art and a science. It takes a real understanding of the local market, what sets your neighborhood apart, and the details that make your house different. We go past selling four walls and sell the way of living that comes with the house.

The aim is a price that draws the most activity from buyers and brokers.

The Agency fosters a culture of collaboration. When you work with us, you also have a global team of agents behind you. The Agency has offices in 17 countries and more than 190 offices (per The Agency's 2024 listing presentation), and those agents' clients could be your buyer.

The Agency's in-house relocation department finds buyers for our listings from all over the world, and when our clients are the ones relocating, it helps them get the same service wherever they are going.

The Agency has built a family of service providers for buying and selling a home. They include home inspection, home mortgages, title insurance, home warranty, moving services and private wealth management.

You are free to use any provider you choose. Ask us who we work with for each step.

The Agency publishes The Agency Magazine, an annual market and wealth report called the Red Paper, and a weekly journal of design, property and lifestyle stories. Ask us how a listing can be featured.

The Agency's official charity partner is Giveback Homes, which builds homes for families around the world. Working with one of our agents makes you part of that community effort.