Edmond · Selling Your Home
Selling Your Home in Edmond
Most houses don't need a remodel to sell. They need the right plan and the right price.
In Edmond, your house may be competing with a builder
Most sellers assume the competition is the house down the street. In Edmond, it often isn't. There is a lot of new construction here, and a buyer shopping for a home at your price may be touring a builder's model the same weekend they see yours.
That changes how a house has to be priced and presented. We sell homes in Edmond from about $500,000 up to $1.75 million, including acreage homes of one to five acres, new construction, and homes with real character. Kelli sells a lot of somewhat older Edmond houses, often on larger lots or acreage, and Mark knows the builder side from the inside. Between us, we can tell you what a buyer is comparing your home against before you put a sign in the yard.
A $10,000 price cut doesn't compete with a builder's incentive
When a seller's house sits, the usual move is to lower the price. A builder can do something different. Instead of cutting the price, a builder can change what a buyer actually pays with incentives, financing concessions, upgrades, or help with closing costs. A buyer weighing your house against a new one isn't comparing two list prices. They're comparing two total costs.
That means a $10,000 reduction on an established home can look small next to a builder's package. It doesn't mean you can't win. It means you win by making what you offer easy to see, and by pricing against what buyers are really weighing, not only what the house next door sold for. That's the thinking behind our free home value walkthrough, where we both walk through your house and give you a price range with the reasoning behind it.
What an established home has that a new build can't
A resale home in Edmond has real advantages. The job is making them obvious, because a buyer looking at a model home won't notice what they aren't being shown. These are the things we look for and put forward:
- Mature landscaping. Trees and plantings that take years, not a season, to get.
- A larger or more desirable lot. Often the biggest difference between a resale and a new build.
- Window treatments and fencing. A new-build buyer pays for these after closing. You've already done it.
- A finished street. Homes, trees, and fences already in place, not a few lots still under construction.
- Completed outdoor living. A patio, a deck, or a kitchen outside that's ready on day one.
- Storage upgrades. Built-ins and shop or garage space that a base-price new home leaves out.
- Location. A spot that can't be recreated on a new street.
- No waiting for construction. A buyer can move on a date they choose.
When a buyer sees these side by side with a builder's offer, an established house often looks very different. That's the comparison we try to set up.
A lived-in house on acreage, priced two ways
We listed a house on acreage in an Edmond neighborhood that was finished and no longer counted as new construction. Most of the homes around it were 10 to 15 years old, so it was competing with new builds. The house was lived in, the sellers were short on time, and they didn't see eye to eye on which updates were worth doing before listing.
We gave them two ways to go. They could hire out the work they no longer had time for and list at a higher price. Or they could list a bit lower, knowing a buyer would probably change some of the floor covering and a couple of countertops and make the house their own. They chose the second, with no outside repairs or upgrades. It sold within a couple of weeks. The process stayed simple for everyone, and the buyer moved in with a little equity and made the updates they wanted. Every sale is different, but the lesson holds: sometimes the best move is to price the house for what it is and let the next owner finish it.
Older homes, larger lots, and acreage
Many of the Edmond houses we sell are a little older and sit on a larger lot, and some are on one to five acres. Those homes need different handling. Land, a well and septic, outbuildings, and the way the house sits on the property change what buyers look for and what they'll pay. If your home has real character, Kelli will tell you what's worth leaving alone and what isn't, and we'd rather save you from a remodel buyers won't pay for. See homes with character and acreage and land for how we think about those homes, or new construction to see what yours is up against.
How we sell an Edmond home
The method doesn't change from house to house, and we lay it out step by step on our how we sell page. In Edmond, the first step matters most: knowing what your house is competing with. For more about the area, see Edmond, or selling your home for how we price, prepare, and market any house we list.
Thinking about selling, even loosely? Talk to Mark and Kelli, or call the team line at 405-593-8326. The first conversation is how you get a plan.
This page describes our general approach. It isn't legal, tax, or lending advice, and what any builder offers will vary.
Frequently Asked Questions
Why does new construction matter if I'm selling an older Edmond home?
Because buyers compare. A buyer at your price point may also be touring a builder's model, and a builder can change a buyer's total cost with incentives, financing help, upgrades, or closing cost assistance, not just a lower price.
Should I just lower my price to compete with a builder?
Sometimes, but a $10,000 reduction can look small next to a builder's package. Often the better move is to make your home's advantages obvious, like the lot, the landscaping, and not having to wait for construction.
What price range do you sell in Edmond?
Mostly from about $500,000 to $1.75 million, including acreage homes of one to five acres, new construction, and homes with character.
Do you sell older homes and homes on acreage in Edmond?
Yes. Kelli sells many somewhat older Edmond homes, often on larger lots or acreage.
Is the home value walkthrough free?
Yes. We both walk through your house, then give you a price range with the reasoning behind it, with no pressure to do anything with the number.
Edmond
What selling your home looks like in Edmond
Our home base: new construction, acreage, and established homes in Edmond, with the city, mailing address, and school district questions answered first.
Our home base is downtown Edmond. We help buyers and sellers across Edmond, including new construction, acreage, and homes with character.
- Schools people ask about
- Edmond Public Schools reach past the Edmond city limits into Oklahoma City. Example: Valencia is inside Oklahoma City limits, has an Edmond mailing address, and is in Edmond Public Schools.
The method
How we do it in Edmond
Selling Your Home: keep exploring
Ready to make your move with The Osterman Team?